MTV’s ‘Choose or Lose’ announces citizen journalism campaign
In 1992 MTV injected itself into presidential politics with its ‘Choose or Lose’ initiative. While that first effort was more remembered by its ‘boxers or briefs’ moment with then-Governor Bill Clinton, it still was important for informing the 18-35 year old demographic on the election.
Now MTV’s ‘Choose or Lose’ is back, this time using citizen journalists to cover the election. MTV once again is demonstrating that they remain on the cutting edge on how to reach out and deliver content to their audience.
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